Ludwig Drums - The Sound is Young:

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The Ludwig Drum Company, more than any other drum company, realized the importance of the youth market in the 60's. No doubt the fact that Ringo Starr of the Beatles played Ludwig certainly boosted sales. But many other drummers from the 60's played the brand.

Top session drummer Hal Blaine, who played on hundreds of hit records, was a Ludwig endorser. The Ludwig sound was the "Now" sound and the company played this "card" for all it was worth.